A reader asks:
When I first started job searching, I tried to research the companies a lot. That was a waste of time. No hiring manager I ever talked to quizzed me about my company knowledge. They wanted to talk about the specifics of the job.
Yet I always hear you should research the company before an interview. What am I missing?
I answer this question over at Inc. today, where I’m revisiting letters that have been buried in the archives here from years ago (and sometimes updating/expanding my answers to them). You can read it here.